Every year, companies invest large sums in corporate gifts. Often as a one-off initiative. Often without a strategy. And often without knowing what impact they actually have.
We think differently.
When used correctly, corporate gifts can build customer loyalty, motivate employees,
strengthen brands, and increase sales.
That’s exactly where Gifting Intelligence comes in.
Many retailers invest large sums of money in discounts every year.
10% off. 15% off. 20% off.
The result? Short-term sales. In the long run, customers wait for the next sale.
We think differently.
What happens when a discount turns into a coveted gift?
A birthday gift that brings customers back to the store or online shop. An exclusive bonus that boosts the shopping cart total. A perk for top customers that visibly rewards loyalty. Or a promotion that generates new customer data.
The strategies vary. The goal is always the same: more attention, more repeat purchases, greater customer loyalty, and higher sales.
Most companies give gifts at Christmas. Or for an anniversary.
We take it a step further.
Because employee retention isn’t built in a single day of the year.
With well-thought-out gifting concepts, you can demonstrate care, appreciation, and company culture throughout the entire year. A gift to welcome a new hire. A surprise after a successful project. A thank-you for exceptional performance. Or a concept where individual gifts build on one another, leaving employees looking forward to the next highlight.
Because people don’t stay because of a gift.
They stay because of the feeling of being seen.
Stay one step ahead of others
For the sake of the environment
Useless things are a thing of the past
Focus on Usability
Breaking new ground
Highly desirable
Sophisticated or strikingly different
Easy to
understand
Every year, the promotional products industry gathers at PSI.
New products are unveiled, trends are identified, and connections are made.
We also look where the promotional products industry hasn’t looked yet.
At new brands. Exciting startups. International design trends. And products that weren’t originally intended as promotional items at all.
That’s how we discover ideas before they reach the traditional promotional products market – and how our customers find products that aren’t already known to everyone.
Not to be different.
But to be more relevant.
Many companies give away products that feature only their own logo.
We think outside the box.
After all, a gift always says something about the giver.
That’s why we often collaborate with innovative startups, design brands, and high-quality or
sustainable manufacturers. Not because a well-known brand is more important, but because the right brand can reinforce the message.
Giving the gift of quality demonstrates a commitment to quality.
Giving the gift of innovation makes you appear more innovative.
Giving the gift of the spirit of the times makes you appear more in tune with the times.
Living a sustainable lifestyle makes you appear more credibly sustainable.
This is how a gift becomes a brand booster.
A Christmas gift.
An anniversary.
A customer promotion.
Often, each occasion is considered in isolation.
We think beyond that.
We develop gifting concepts where individual gifts come together to tell a story. One moment builds on the next. Products, occasions, and messages intertwine—creating new points of connection time and again throughout the year. This transforms a gift into more than just a single gesture: it fosters recognition, connection, and, in the best case, even anticipation of what’s to come next.
That’s exactly where Gifting Intelligence begins for us.
Together, we’ll improve your corporate gifting. By the way, “Zeitgeisty” isn’t a made-up word – it was adapted from German into American English.
